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Advanced Article Marketing Skills
Now that you have a few articles under your belt and have a grip on basic strategies for marketing them, it's time to take a step up and deal with some advanced article marketing skills. These activities will take your article advertising efforts to an entirely new degree:
1. Approach editors directly.
When you've established your ability to put out high-quality articles on a consistent basis, it's time to see if you can bypass the middleman (the article directories) and supply regular content to a publication, weblog, or website. Find editors of publications or blogs in your niche. Pull together a short list (with links) to some of your favourite pieces that would be fitting for their viewers, and email them a brief note introducing yourself, presenting the links to your material, and asking if they'd be interested in getting regular, exclusive content material from you for publication. The advantage for them is that they know they can count on high quality content that isn't appearing elsewhere on the Internet; the advantage to you is that you can reach a target market frequently, thus compounding the "expert" effect.
My favourite resource that teaches this method could be found at:
ebookprofitscoach.com/how-to-weblog-tour.php
2. Add in applicable key words.
Keywords are words or phrases that a potential reader would use in an online search engine to search for information on a particular subject matter. By using key terms, you have a greater chance of someone being linked to your article from an internet search engine, thereby potentially increasing the site visitors to your very own site.
The key to key words (pun intended) is to think like your reader would think. For instance, if you want to draw people to your handmade greeting card website, you might wish to include key terms and key phrases in your article and title like:
greeting cards
greeting card use
sending greeting cards
occasions to send greeting cards
selecting greeting cards
handmade birthday greeting cards
anniversary cards
While keywords and phrases are no assurance that your article would become the number-one ranked link on Google, it will certainly help individuals find you in the vast wasteland of the World wide web.
3. Re-use the articles in other media formats.
Upon getting a group of targeted articles, re-use them by recording them as audio or video and releasing them online. Some people just respond better to different types of communication, so by offering a variety of media types, you expand your reach. It's just one more way you could connect with your target market in ways they prefer.
Article marketing is a rich and sophisticated strategy for drawing your audience to your site. There are several different ways to continue to market your very own articles that you may spend all your time discovering new ways to leverage the work you've already created. The best part is, there's something for everybody!
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